(Clairva organised a webinar covering  “Regulating AI Video in the Advertising Ecosystem” - The participants are Martin Bertilsson and Ashish Chandra and anchored by Sunil Nair of Clairva. The following is a summary of the complete video) For Chief Marketing Officers (CMOs), the rapid evolution of AI-generated video represents a shift from a creative novelty to a strategic necessity, bringing both immense competitive opportunities and significant regulatory risks. Here are the key highlights...

One way to read India’s draft AI policy is as an attempt to retrofit order onto a system built on disorder. Modern AI systems are trained on billions of media fragments-scraped, compressed, decontextualised, and mathematically abstracted beyond human comprehension. As the policy paper notes, these are “non-deterministic” workflows where retracing the provenance of a copyrighted work is “technically infeasible”. That sentence captures the entire dilemma: AI companies can’t show where their...

There is a strange asymmetry in how languages disappear. They do not die because people stop speaking to them. They die because systems stop recognising them. The shift from print to digital accelerated this. The shift from digital to AI will finish the job unless we change how models are built. Today, the world’s largest AI models treat most of the Global South as a statistical rounding error. This is not malice. It is simple math. Public datasets over-index on English to a degree that would...