For years, generative AI felt like the Wild West. A blur of innovation, imitation, and intellectual chaos. The logic was simple: scrape the internet, feed the model, and let creativity emerge. But now, as AI video systems mature, something more fundamental is taking shape: the emergence of rights management as core infrastructure. The moment was inevitable. Every new technology starts with an explosion of openness and then, over time, settles into structure. The early internet had Napster;...

2025 marks the year multimodal AI became mainstream. No longer confined to labs, it's shaping creative pipelines, campaigns, and commerce. But with this scale come serious questions. Brands now face legal, ethical, and reputational risks tied to unclear training data. In Asia's fragmented landscape, data provenance is no longer optional. Structured, licensed datasets are becoming the new supply chain and a new source of brand equity.