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For CaratLane’s Navratri campaign, Clairva’s Foundation Models for Advertising were trained on Western Indian creator datasets to auto-generate culturally accurate video variations. Jewellery placement, movement, and styling matched local traditions with precision, cutting production time from weeks to days.


The result substantially lower cost, faster campaign turnaround, and higher engagement driven by licensed, AI-generated video content.

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The challenge: create a full campaign video using only Clairva’s models in just three days.


The result: brand-safe, high-fidelity output delivered ahead of deadline.
Clairva proved that AI video creation can be fast, accurate, and ready for real-world production.

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The brief was to recreate an existing TV commercial with authentic African representation. Using Clairva’s Foundation Models for Advertising, trained on datasets from African creators, we built micro-engines that ensured accurate product placement and preserved every nuance of the original film, delivering a culturally resonant version that felt both local and true to the brand.

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