The rapid evolution of AI-generated video represents a shift from a creative novelty to a strategic necessity, bringing both immense competitive opportunities and significant regulatory challenges for the advertising ecosystem.
In a recent Clairva-organized webinar, Martin Bertilsson and Ashish Chandra explored the emerging regulatory landscape around AI video in advertising, moderated by Sunil Nair. The discussion addressed a critical concern for Chief Marketing Officers and brand leaders navigating this new terrain.
AI-generated video technology is transforming the advertising landscape at unprecedented speed. What began as experimental creative tools have evolved into production-grade systems capable of generating photorealistic video content at scale. This transformation brings both opportunity and risk.
For brands, the opportunity is clear: faster production cycles, reduced costs, personalized content at scale, and the ability to test creative concepts without expensive production shoots. For regulators, the risks are equally clear: deepfakes, misleading representations, intellectual property violations, and consumer deception.
The webinar explored how marketers must balance innovation with compliance, considering how AI video creation impacts brand strategy, audience engagement, and regulatory obligations. Key topics included disclosure requirements for AI-generated content, intellectual property considerations when using AI-trained models, brand safety in an era of synthetic media, and the evolving regulatory frameworks across different jurisdictions.
The consensus was clear: brands that proactively establish governance frameworks for AI video will be better positioned than those that wait for regulation to catch up. The advertising industry has an opportunity to lead rather than follow on this issue.
As AI video becomes standard practice in advertising, the companies that invest in responsible, transparent, and rights-compliant approaches will build stronger trust with both consumers and regulators.